The Penetration of Online by Age Generation

The age penetration of the internet and the online behaviors by age reveals some interesting new developments.

A report by the Pew Research Center’s Kathryn Zickuhr revealed radical new developments in the online behaviors by age group, particularly the more seasoned generations with the fastest development in the uptake of social network sites – for users aged 74 or more established social network usage has quadrupled from 2008 to 2010 from 4% to 16%.

More seasoned Boomers (56-64 years) showed the biggest development moving from 9% right up to 43%! One of the possible reasons is that social network sites allow users to reconnect with friends from the past, find supporting communities to deal with health problems or connect with younger generations. Same pattern with online video, overall it has moved from 52 to 66%, but Older Boomers moved from 30 to 55%.

Milliennials (those aged 18-33) remain the most active with 83% usage, and a segment of internet users more likely to access the internet wirelessly with a laptop or mobile phone.

However, internet users in Gen X (those aged 34-45) and more seasoned cohorts are more likely than Millennials UFABET to engage in several online activities (including government and financial websites). Another interesting area is the decline in blogging which for 12-17 year olds has moved from 28% to 14% from 2006 to 2009. The more seasoned generations however have increased their uptake.

The report by the Joan Ganz Cooney Center at Sesame Workshop discovered 80% children aged 0 to 5 went online at least once seven days, 25% of children aged 3 go online daily, increasing to half by 5, and 80% by 8 years old.

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